Grubman notes that lots of LLCs run under a "accomplishing business as," or DBA, name. Knowing you could pick a DBA that meets your marketing and advertising and trademark demands can reduce many of the strain of choosing the perfect business name if you start an LLC. For more information https://edms.energy.gov/EM/Lists/Comprehensive%20Survey/Item/displayifs.aspx?List=d8d96ab2%2D6e9c%2D41d2%2D97a9%2Ddf5fad225d61&ID=791&Web=d9d2ab2e%2D523f%2D4d07%2D991c%2De672c4ce1eeb